How Not to Build a Rocket When the Client Asks for a Bike

One of the top complaints business leaders have about their tech teams is that they often build what they want, rather than listening to the business's true needs. This results in budget overruns and burnt-out tech teams. In this talk, Aditya presents a framework for improving communication. Through his talk, tech teams will learn valuable skills to better understand and communicate with the business teams. As a result, tech and business teams will find themselves better aligned, avoiding budget overruns and more money in the pocket.

Aditya Guthey is a certified ICF PCC coach with over 1500 coaching hours, assisting more than 200 tech leaders and professionals to enhance their influence and thrive in their careers. An engineer by craft with over a decade of experience building data engineering solutions, he is also an international, award-winning speech contestant who has been fortunate to grace over 50 stages worldwide and deliver 100+ captivating talks.